Yanga 2018

Branding and

visual language

Client, Creative Strategy
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YANGA- OVERVIEW

Yanga is a leading Israeli fashion brand that stands out among retailers in Israel thanks to its' unique fashion, personal connection to its' customers, and a focus on perfecting the little details.

 

Yanga offers clothing items in limited series so that every customer feels unique and knows that they will not see their clothes on anyone else. The brand's design team creates up-to-date and special collections that make for a unique, feminine, and precise look, thanks to classic items with a designer twist.

Yanga's collections are built with the aim of creating a total look that will give every woman what she needs and wants in her closet today. The items in the stores are renewed every week, making the boutique brand a part of the world of fast fashion. Along with Yanga's collection, you can also find local designer items by Sabina Musiov, Neta Efrati, Shelly Dahari, Shlomit Ofir, Shani Kalai, and more in stores.
 

Designed by: Awesome TLV

Client, Creative Strategy & Creative Direction: Joe Grinbaum

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THE YANGA LOGO

The Yanga logo was an existing design and during the strategic process, it was decided to keep the original design since the brand had a strong hold on the market.

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Always maintain sterile margins equivalent to the letter "a" in the logo.  These margins must be maintained on all platforms, digital, and print.

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THE YANGA DNA

Trendy yet Unique Collection

Soft, feminine, and romantic style - Loose garments, cozy and flowy fabrics, clothes that make a woman stand out from the crowd without being too loud.

Incorporating brands within the store - Local fashion and jewelry designers alongside international brands such as Levi's and Fila.

"Magic Wardrobe" - Giving customers the feeling they stepped into their dream closet.
 

COLOR SCHEAME

SOFT BLUSH

PANTONE: 510 C

#F3DCDA

TRUE BLACK

000000

PANTONE BLACK 6 C

BRIGHT WHITE

FFFFFF

PANTONE 000 C

SALE RED

PANTONE: 70 C

#D99283

HARD SALE

PANTONE: 709 C

#D66868

Gold

Rose Gold

Bronze

Yanga Colors by Joe Grinbaum

TYPOGRAPHY

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INSPIRATION

The inspiration for Yanga's graphic language comes from two worlds: 
The ultimate "walk-in closet" and an inspiring Moodboard

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GRAPHIC LANGUAGE

The graphic language combines the spirit of Yanga's image mood board with nature photos and textures, alongside pink "Posted Notes" that display Inspirational sentences and brand catchphrases.

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Image composition that includes the pink square will always be achieved through a free pattern of overlapping elements.

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IN-STORE SIGNS

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APPLICATION

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CLOTHING TAGS

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PACKAGING

The famous reusable Yanga tote bag

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Shoe box

Paper bag

Jewelry bag

STATIONARY

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