Client, Creative Strategy
Yanga is a leading Israeli fashion brand that stands out among retailers in Israel thanks to its' unique fashion, personal connection to its' customers, and a focus on perfecting the little details.
Yanga offers clothing items in limited series so that every customer feels unique and knows that they will not see their clothes on anyone else. The brand's design team creates up-to-date and special collections that make for a unique, feminine, and precise look, thanks to classic items with a designer twist.
Yanga's collections are built with the aim of creating a total look that will give every woman what she needs and wants in her closet today. The items in the stores are renewed every week, making the boutique brand a part of the world of fast fashion. Along with Yanga's collection, you can also find local designer items by Sabina Musiov, Neta Efrati, Shelly Dahari, Shlomit Ofir, Shani Kalai, and more in stores.
Designed by: Awesome TLV
Client, Creative Strategy & Creative Direction: Joe Grinbaum
THE YANGA LOGO
The Yanga logo was an existing design and during the strategic process, it was decided to keep the original design since the brand had a strong hold on the market.
Always maintain sterile margins equivalent to the letter "a" in the logo. These margins must be maintained on all platforms, digital, and print.
THE YANGA DNA
Trendy yet Unique Collection
Soft, feminine, and romantic style - Loose garments, cozy and flowy fabrics, clothes that make a woman stand out from the crowd without being too loud.
Incorporating brands within the store - Local fashion and jewelry designers alongside international brands such as Levi's and Fila.
"Magic Wardrobe" - Giving customers the feeling they stepped into their dream closet.
PANTONE: 510 C
PANTONE BLACK 6 C
PANTONE 000 C
PANTONE: 70 C
PANTONE: 709 C
The inspiration for Yanga's graphic language comes from two worlds:
The ultimate "walk-in closet" and an inspiring Moodboard
The graphic language combines the spirit of Yanga's image mood board with nature photos and textures, alongside pink "Posted Notes" that display Inspirational sentences and brand catchphrases.
Image composition that includes the pink square will always be achieved through a free pattern of overlapping elements.
The famous reusable Yanga tote bag