Yanga 2017-2019

Video

Editorials

Creative Strategy, Creative Direction, Art Direction
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BACKGROUND

Yanga is a leading Israeli fashion brand that stands out among retailers in Israel thanks to its' unique fashion, personal connection to its' customers, and a focus on perfecting the little details.

 

Yanga offers clothing items in limited series so that every customer feels unique and knows that they will not see their clothes on anyone else. The brand's design team creates up-to-date and special collections that make for a unique, feminine, and precise look, thanks to classic items with a designer twist.

Due to the fast turnover and small amount per SKU the brand has to hold a photoshoot every week for the newest and most relevant products. It is imperative that a brand sends a clear and recognizable message through all its' content.

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COMMERCIALS

An exclusive distribution deal with Levi's jeans women's collection led to a TV commercial and widespread online campaign.

Video photography and editing: Alon Daniel // Stylist: Mor Pozniak // Creative Strategy & Creative Direction: Joe Grinbaum

Evening wear "Prom" collection - three girls that don't need a date to feel empowered.

Video photography and editing: Alon Daniel // Stylist: Mor Pozniak // Creative Strategy & Creative Direction: Joe Grinbaum

Prom Time

2019 Spring Summer collection

Video photography and editing: Alon Daniel // Stylist: Mor Pozniak // Creative Strategy & Creative Direction: Joe Grinbaum

Holiday Collection

Video photography and editing: Dima Timofeev // Stylist: Gal Yossef // Creative Strategy & Creative Direction: Sefi Erlich & Joe Grinbaum

Collaboration with eCommerce giant Terminal X 

SOCIAL MEDIA CLIPS

Video photography: Daniel Jackont // Stylist: Mor Pozniak // Editing, Creative Strategy & Creative Direction: Joe Grinbaum

Sunset Mood