Client, Creative Strategy
Yanga is a leading Israeli fashion brand that offers unique fashion and a personal shopping experience.
The brand is known for being grounded and rooted so the website had to relay the same feeling to users. With this in mind, knowing the main eCommerce platform for the next few years would be Terminal X we set out to design an online expression for the brand.
The inspiration had to come from something realistic that we all know and love - Scrapbooks, the site is designed to reflect the brand's story like pages from a scrapbook.
Designed by: KissandTell // Client, Creative Strategy & Creative Direction: Joe Grinbaum
The home page was designed to give users a taste of what this site has to offer to draw them in and start exploring.
As a brand that emphasizes "storytelling" in every collection we wanted to showcase our stories in a personal way, we created a curated page with our stories and a beautiful page for each individual story.