Creative Strategy, Creative Direction, Art Direction
MEWS - BACKGROUND
Mews is a Tel-Aviv-based fashion brand founded by designer Gal Shenfeld in 2014 that offers contemporary, all-black, ready-to-wear garments with a sense of refined ease. Fluid and airy garments in the purist, minimalistic mood are combined with cutting-edge design and materials.
In 2015 Mews won a prestigious award from the Tel Aviv Fashion council and the Israeli Lottery organization naming Gal Shenfeld as one of the most promising upcoming designers. Mews presented its Fall 2016 collection in 2015 Tel-Aviv Fashion Week and its Fall 2015 collection at Riga fashion week.
With any new brand, there are marketing and creative elements to create such as a photographic language, collaborations with established designers and artists, a concept for the runway, etc.
Designer: Gal Shenfeld // Photographer: Guy Nahom Levy // Creative Strategy, Styling, Creative & Art Direction: Joe Grinbaum
Shoes - Jeffrey Campbell
Bags - Lu71
Temporary Tattoos - Koketit