Zeekit 2019-2020

Branding and

visual language

Creative Direction & Strategy
ZEEKIT-25-62047.jpg
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ZEEKIT - OVERVIEW

These models did not wear these products in real life, this is all virtually simulated.

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Zeekit is a successful start-up company that offers a new, more interactive shopping experience for the world of fashion.
Combining fashion and technology, Zeekit has developed the first virtual fitting room, where every person can see themselves in any item of clothing found on-line.

Based on real-time image processing technology, Zeekit uses its Patented Technology to map a person’s image into thousands of segments. Clothing is processed in a similar manner and the equivalent points of the two are re-mapped into one final simulation, showing a person dressed in the garment, while taking into account body dimensions, fit, and the fabric of the garment.

Zeekit has worked with international fashion brands such as ASOS, Tommy Hilfiger, MACY’S, Farfetch, Adidas, and many more.

Collaborators: Designer: Adam Einfeld // Creative Direction & Strategy: Joe Grinbaum

THE ZEEKIT LOGO

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BRAND STATEMENTS

○      Zeekit is The Next Standard.
      Zeekit is a Game Changer.
      Zeekit provides a Magical Experience.
      Zeekit is Disruptive yet Immersive in the world of Fashion.
      Zeekit Promotes Diversity.
      Zeekit makes Online Shopping Personal.

COLOR SCHEAME

TRUE BLACK

000000

PANTONE BLACK 6 C

BLUE ZODIAC

0B1839

PANTONE 5255 C

MOSS GREEN

B1DBC5

PANTONE 344 C

POT POURRI BEIGE

F2E6DD

PANTONE 9240 C

FANTASY BEIGE

FAF5F1

PANTONE P-1-1 C

BRIGHT WHITE

FFFFFF

PANTONE 000 C

TYPOGRAPHY

HEADERS | DIDOT LT PRO
WEIGHTS IN USE
LETTER SPACING
The quick brown fox jumps over the lazy dog
Desktop | Roman 
Web | font-family: linotype-didot, serif;
font-style: normal;
font-weight: 400;
LOWERCASE
0px
Artboard – 1@2x.png
HEADERS | DIDOT LT PRO
WEIGHTS IN USE
LETTER SPACING
The quick brown fox jumps over the lazy dog
Desktop | Book, Medium & Bold 
Web | font-family: futura-pt, sans-serif;
font-style: normal;
Book font-weight: 400;
Medium font-weight: 500;
Bold font-weight: 700;

LOWERCASE
1px

UPPERCASE
2px

Artboard – 2@2x.png
HEADERS | DIDOT LT PRO
WEIGHTS IN USE
LETTER SPACING
The quick brown fox jumps over the lazy dog
Desktop | Regular
Web | font-family: Quentin, serif;
font-style: normal;
font-weight: 400;

LOWERCASE
1px

Artboard – 3@2x.png

INSPIRATION

At its base, our technology is able to see 2D images as 3D models, we wanted our visual language to reflect that.
Researching design that plays with using 2D surfaces to create 3D illusions we choose that design method as our brand's visual identity.

Using flat surfaces in unique composition to create a layered effect, using the balance between symmetry and asymmetry, and transparency we are able to create a simplistic 3D look and feel to our brand’s designs.
 

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KEY DESIGN ELEMENTS

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Layers

Transparency

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ELEMENTS IN USE

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ICONOGRAPHY

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